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Incorporating Some Do-Goodery Into Your Fashion Blog

Posted on 01 April 2015


Fashion blogging by nature is a pretty self-centered undertaking. By definition, it’s all about me (or you), all the time. Or at least most of the time. And that’s O.K., because that’s why your readers are coming to your blog. They want to be inspired by your style, your personality, and your creativity. But (and you knew there was a but), don’t you get tired of talking about yourself sometimes? I know I do. It happens to even the most self-involved among us.

So when I received an email from mesothelioma survivor Heather Von St. James earlier this week, she had my full attention. Her message was not about a new style of denim or the 70s trend for spring, but something more serious:

My name is Heather and I am a mother, and 9 year survivor of malignant pleural mesothelioma. This type of cancer is completely preventable and caused only by exposure to asbestos. This April 1st through 7th is Asbestos Awareness Week, and I am spreading awareness of this deadly mineral. Unfortunately, it still lives in our homes, schools and commercial buildings, and I would love your support sharing some information on it.

I’m also a mom, and that’s part of my identity that I often share on my blog. Why would I not want to share her story, and raise awareness about the dangers of asbestos?

If you’re not a mom, or a message like that would seem out of place on your site for whatever reason, there are plenty of other good causes you could write about. Dress for Success, for example, is an easy one. It’s an organization that helps disadvantaged women gain economic independence by providing professional attire and support. Find out when their next event might be in your area and see how you can get involved, perhaps by co-sponsoring it, providing styling tips, and/or promoting the event.

Just last week, Krystal Bick of This Time Tomorrow promoted No Kid Hungry, along with San Francisco’s Taste of the Nation on her Instagram and Facebook feeds, to help end child hunger in the United States. Taste of the Nation is an event that features bites from SF’s best restaurants—a perfect event for getting dressed up, right? It’s a win-win. For those of you in L.A. and Orange County, a Taste of the Nation events are coming up in May and June, respectively.

If you live in large-ish city, there are plenty of galas, benefits and other money-raising events you can incorporate into your blog. If you live in a smaller locale it might be tougher—but perhaps you could spearhead your own philanthropic event. It’s certainly possible to find a way to incorporate some do-goodery into your blog. You’ll likely gain some fans, and I promise it will feel good.

What good cause will you promote on your blog?

[Photo via This Time Tomorrow]

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