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Four Bloggers Who Have Evolved Their Blogs Like Bosses

Posted on 04 March 2015

erin hiemstra baby bump

I launched my blog as a personal style blog in 2010, but I’ve never been able to come up with enough stellar outfits to fill every day of the week—not even just the weekdays. Plus I like to write, and I can certainly find plenty of things to say about my outfits, but I feel a pull to opine about other things in life, too. It can be tough, though, to work other topics into your blog without making your readers feel a bit lost.

The bloggers below are proof that it’s possible to masterfully add new topics and keep readers riveted. As we get married, have kids, and move to different cities, our blogs can move with us. Below are a few of my favorites who have transformed their sites into bigger and better operations over time.

1. Calivintage

Erin Hagstrom started blogging in 2008 to document what she wore everyday. Over the past seven years, she has developed a dedicated audience who comes back for her quirky, vintage-inspired outfit posts. As time went on, she seemlessly added recipes, beauty tips, and as of about a year ago, her adorable baby boy into the mix and it all totally works.

2.Honestly WTF

Erica Chan Coffman was never one to post copious outfit photos since she launched her blog in 2010. But with photo diaries, DIY tutorials that she creates herself, and occassional glimpses of her amazing home, the site has always felt personal. Awesome giveaways, curated peeks at the latest designer collections, and out-there art keep her readers coming back for more.

3. Man Repeller

Leandra Medine is one of the most successful personal style bloggers ever. But posting photos of her outfits wasn’t enough for this talented writer and editor, so she has transformed her site into a full-on fashion magazine with a little bit of everything from style to beauty to humor and trivia. She has also taken on contributors who write about all of the above and more, and the writing is always entertaining.

4. Apartment34

Erin Hiemstra originally launched her blog to document the re-do of her Seattle apartment. She has since moved to San Francisco, and along the way has been giving us glimpses into her life, home and stylish outfits. Over the years she has built a team of talented editors and photographers who round out the site and keep her readers informed and entertained with multiple posts daily, covering stunning spaces, style, food and travel.

Who are your favorites? Bring ’em on!

[Photo by Emily Scott for Apartment34]

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